Approach & Rates
Mats is an independent photographer focused on design, space and light. Based in Sweden and mostly working across Scandinavia and Europe, but are available around the globe.
He is drawn to clarity, materials and considered visual work. Mats work best with a clear visual direction and the freedom to find the most direct way there.
He is comfortable with complex assignments, but works best with focused teams, clear roles and only the people the project truly needs.
Former stunt performer, precision car driver and competitive alpine skier.
Transparent day rate.
Simplified quoting.
A clear day rate for photography, editing and delivery, including usage for the client’s own channels.
Most assignments are quoted by the number of working days required. Campaign usage, paid media, exclusivity, third-party use, extended licensing, travel, lodging and production costs are quoted separately.
Day rate from 10 000 SEK per working day, excluding VAT.
Collaborators over the years;
Volvo Cars | Hasselblad | Bentley Motors | Svenskt Tenn | Pirelli | Lynx Snowmobiles | Ulricehamns kommun | Carl Malmsten | Didriksons | Ramirent | Uponor | Seger | Bridgestone | Noberu - Jimmy Durmaz | Caterpillar | OH Sjögren | Uponor VVS | Åre Kommun | Bovalls Dörrbyggeri | Jämtland Härjedalen Turism | Hökerum Bygg | Lundhags | Åregården | Wången | Fann | NN07 | Ulricehamns Tapetfabrik | Bau Interiör | Café Magazine | Audi | Bmw | Trillevallen | Detrail